It Cosmetics Superhero Volumizing Mascara

IT Transforms Your Lashes! Stretches the look of your lashes wider and longer for eye-opening results! *Results observed in a consumer panel survey.

Skin-Loving Ingredients: Infused with Super Black pigment, collagen, biotin and peptides condition as you coat. Developed with Plastic Surgeons & Dermatologists: "Consider this your lash lift in a tube! Lash-enhancing ingredients known to support healthier-looking hair, like biotin and peptides, combine with IT's Elastic Stretch Technology for visible length and volume in an instant." – Dr. Flora Levin, Plastic Surgeon, IT Cosmetics Advisory Board Member.

Find the best mascara for you! Whether you're looking for dramatic volume, super length or natural-looking definition, discover the best IT Cosmetics mascara to help you achieve your optimal lash look!

Superhero Mascara: Elastic Stretch Technology stretches the look of your lashes wider and longer. Lash-changing power brush wraps each lash in a lengthening cape of color. REAL RESULTS! BEST FOR ACHIEVING: Super lash length and volume. 96% said lashes looked stretched! Results observed in a consumer panel survey.

Lash Blowout Mascara: Intensely saturated black pigment delivers bold definition. Lash-lifting microsphere brush gently catches every lash for blowout lift & separation! REAL RESULTS! 19X YOUR VOLUME! 93% say product does not flake Results observed in a consumer panel study. Results observed in an instrumental study.

Hello Lashes+ Mascara with Lash Care Serum: Volumized, defined lashes instantly. Gentle removal for less lash loss. Lash-loving formula for soft, cared-for lashes. REAL RESULTS!* BEST FOR ACHIEVING: The look of naturally healthy-looking lashes. 93% say lashes look fuller.

Visit the Store: Superhero Lash Blowout, Hello Lashes+, Tightline. Add to Cart, See Details, Add to Cart.

Customer Reviews: 4.5 out of 5 stars 10,641 — Superhero Mascara 3.9 out of 5 stars 629 — Lash Blowout Mascara 4.4 out of 5 stars 1,371 — Hello Lashes+ Mascara

Price: $16.80 — Superhero Mascara $27.00 — Lash Blowout Mascara $21.60 — Hello Lashes+ Mascara

Description: Superhero Mascara: Super volume and length mascara Lash Blowout Mascara: Salon lift and separation mascara Hello Lashes+ Mascara: Lash-loving mascara with built-in lash care serum Tightline: 3-in-1 Lash primer, eyeliner and mascara

Benefit: Superhero Mascara: Length + volume Lash Blowout Mascara: Lift + separation Hello Lashes+ Mascara: Instant volume + definition Tightline: Ultra-separation & length

Brush: Superhero Mascara: Lash-changing power brush Lash Blowout Mascara: Salon inspired microsphere roundbrush Hello Lashes+ Mascara: 360° lash-wrapping Brush Tightline: Ultra-skinny wand

Formula: Superhero Mascara: Super buildable formula Lash Blowout Mascara: No clump or flake formula Hello Lashes+ Mascara: Lash-caring serum Tightline: Root-to-tip coverage for fuller-looking lash line

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